![]() Then, in 2020 Epic really went overboard when they dedicated all of Chapter 2: Season 4 to Marvel. ![]() All of these events added permanent cosmetics to the game, Over the course of only a few months, they held promotional events for Marvel’s Deadpool, Nike Jordans, John Wick, and Stranger Things. In May 2019, Epic started to push corporate in-game partnerships more aggressively. While these early promotional events were relatively unobtrusive to the Fortnite aesthetic and story, Epic’s cross-promotional events became more invasive with time. The virtual concert then opened the door for other music artists like Weezer and Travis Smith to collaborate with Epic on similar projects later on. This was the first example of a sponsored event adding permanent cosmetic options to the game. In early 2019, Fortnite hosted a Marshmello concert to nearly 11 million players, a revolutionary event the Marshmallow skin from which is still very popular. So the brief collaboration with Marvel felt mutually beneficial for Marvel and Epic at the time. Season 4 was superhero-themed and even featured the Carbide skin - which looks suspiciously like Ironman. The Marvel promotion was not Fortnite’s first foray into superheroes either. The story of the Thanos mode was also presented as completely separate from Fortnite’s world, rather than attempting to explain why Thanos was on the Fortnite island. It was promoting the Avengers and featured a mode that allowed players to become Thanos, but notably did not include any skins that would remain in the game permanently. Later in 2018, Epic held their first event for Marvel. These minor sports collaborations were unique and interesting at the time, and ultimately had little impact on the overall aesthetic of Fortnite. They followed that up with a collaboration with the NFL, allowing players to dress as their favorite American football team. ![]() With so many corporate sponsorships lately, Fortnite can sometimes feel more like a playable ad than a game to me.įortnite's escalating relationship with in-game advertisingįortnite’s first crossover event was in 2018 when they released soccer skins for the World Cup. While some of these crossovers made sense, as time has gone on, the endless deluge of crossover events and skins has worn me out and taken a negative toll on my enjoyment of the game. Over the past few years, in-game promotions in the form of events and skins have become an increasingly influential part of Epic’s monetization strategy for Fortnite. I am just annoyed at the constant addition of non-Fortnite characters into the Fortnite world in lieu of original storytelling. The addition of Antman annoyed me, not because I have an issue with Antman, I think Antman is dope. The new skin is the latest cross-over between Epic and Marvel. This past week Epic released a brand new Antman skin into the game. ![]()
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